Our Story

As You Like it Silver Shop was founded by Helen P. Cox in the early 1970’s. Originally, the shop was a gift store, and later focused on antique furniture. The “As You Like It Silver Shop” name was given when a landlord of that location decided that each shop owner in a row of shops to which she rented should name their shop after a Shakespearean play, thus the inspiration for the store name.  

As You lIke It then moved to a small space on the corner of Austerlitz and Magazine St. in the mid-1970’s, and focussed exclusively on selling sterling and silverplated flatware replacements, as well as full set of silverware. 

The business moved to the building at 3025 Magazine Street in the early 1980’s, as the silver collector's market grew with unprecedented demand. The shop stayed in this location for more than a decade. 


In 1995 Duncan Cox fully took over the business, and moved the shop to a location on the corner of Eighth and Magazine St. in New Orleans.  The physical location was closed in 2023, and the business was moved to Pensacola, FL.  Although the brick-and-mortar location is no longer, As You Like it offers an extensive inventory of hard-to-find, unique items as an e-commerce web site.  As You lIke It Silver Shop also continues to offers services of silver restoration and hand-engraving by mail.  In addition, we sell silver polishing products, tarnish prevention products, and other silver cleaning products.   However, our customers’ favorite product is our own world renown silver polish!

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